Southerly Stays is a vacation rental property in Roan Mountain, TN. We had a partnership already established working with the owners working on New Hope Insurance, so when they approached us to help them create the brand ecosystem for their new venture, we were stoked! We helped named their company, create the visual and brand identity, designed their website, and managed their social media through strategy and content creation.

Southerly Stays

Brand Strategy

Visual Identity

Verbal Identity

Design & Illustration


Throughout the brand and social media presence, the phrase A Southerly Stay is used to tie in the brand name and share about the experience of what it's like to stay on this property. A southerly stay reflects the hospitality of vacationing in a Southern state and everything this property has to offer.


Southerly Stays has been awarded Superhost status on Airbnb twice since their launch in February, 2021, and has received over 45 positive guest reviews.

*Animation video provided to Hosts by Airbnb

Southerly Stays has been awarded Premier Host status on VRBO and has been featured on their IG channel.

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