Securi Insurance Brand Identity
Brand Strategy
Visual Identity
Verbal Identity
Design & Illustration
Services
Securi is an insurance company based out of Huntersville, NC, offering coverage in auto, renters, homeowners insurance, and more. We were thrilled that they came to us to create a brand from scratch, including the naming! Securi Insurance is simplifying the process of shopping and signing up for insurance coverage, so our mission was to communicate that throughout the customer experience. We developed a complete brand ecosystem to unify all the points of the brand experience.
We created the tagline “securing made simple” to communicate to their audience that Securi’s mission is to simplify the insurance process for their clients in all the ways that they can. This also incorporates the use of the company name “Securi” as a part of the word securing.
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