Strategy & Positioning
Messaging & Naming
Visual Design & Identity


The most important differentiator for your business. We help you define the who, what, where and why, so your brand execute from a place of purpose and knowledge.

Website Design & App Development
Packaging & Print Collateral
Photo, Video & More


This is where we bring to life the places where your customers or guests will experience your brand — physically and digitally — as a part of a cohesive ecosystem.

Campaign Strategy
Digital & Print Advertising
Organic Social Creative
Photo, Video & More


The opportunity to show the world who you are and what you have to offer in real time. Campaigns, social media, print advertising, and more.

Our services

Turning your customers into raving fans through a brand experience that inspires action

Passionista is a passion-led branding agency of Loreanne Jacob. Our mission is to help companies centered to their values evoke emotions and ignite connection with people who share their passion.

Latina-owned, passion fueled

Get to know us

Passionista Partners


"Passionista Collective has been absolutely wonderful through the whole process of branding my new insurance agency. I definitely feel like I have a leg up on my competition, thanks to them. They are very quick to help me when I have questions or concerns. I will definitely be recommending them to anybody looking for a friendly and reliable graphic design that also makes the process very smooth."

Securi Insurance

"Loreanne has been just great! Before we worked with her we didn’t realize so many things in marketing that are very important for our customers and their satisfaction! Loreanne is sweet, very kind, super creative, responsible, very passionate with her job and what she does and definitely very professional! We have enjoyed working with her along the side! She has been doing the marketing of our two companies for years now and it has just been awesome and a huge help for us!..."

Southerly Stays

What They Say

On Instagram